Matt Faddy

I began my career in the music industry as a recording engineer in Soho, London, where I worked with some of the era’s most well-known artists, including Sting, Annie Lennox, Sinéad O’Connor, Supergrass, Iron Maiden, Bobby Womack, and many others.

I later became an established media composer, writing music for television—working on shows with Rick Stein, Carluccio, and Keith Floyd—as well as countless TV commercials and films. During this time, I collaborated with many of London’s top production companies, agencies, film directors, and creatives.

In 2002, I relocated to the UAE, where I continued producing music and composed for literally hundreds of live shows and events across the UAE, Saudi Arabia, and Qatar. Notable works include the Burj Khalifa New Year’s Eve fireworks, the record-breaking New Year’s fireworks on the Palm/ World, numerous UAE National Day shows, and productions in Al Ula and throughout Saudi Arabia.

I also became known for my contributions to audio branding, creating memorable sonic logos for major brands such as Du, Dubai TV, One TV, Dubai Mall, Toshiba, and many others, as well as music for TV commercials and channel idents throughout the region. In 2015, I reached a significant milestone by arranging the first official version of the UAE National Anthem, recorded with the Prague Philharmonic Orchestra and now considered the definitive version.

In 2016, I was commissioned to produce all the music and soundtracks for the pavilions at the Shindagha Museum in Dubai, a project that continues to this day. In 2021, I co-produced the Dubai Expo 2020 theme song, This Is Our Time.

More recently, in 2024/25, I produced all the music and sound design for an immersive exhibition in AlUla Old Town, telling the story of the Incense Road, as well as an 8,000-drone and projection-mapping show in Hegra.

In April/May 2025, I created the sound and music for the TeamLab launch in Abu Dhabi and for the

Disney/Miral Abu Dhabi announcement, which featured a 107-piece orchestra and a 100-piece choir performing live.

I am currently producing the Music and Sound Design for ‘Carols by Candlelight’ at Expo City for Christmas 2025.

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15+

Projects

100%

Satisfaction

Regions

5/5

Avg Review

The Creative Process

Step One: Evaluation

In partnership with the agency and client, I conduct an intensive brand evaluation workshop. Here, I endeavour to identify the brand’s DNA by discussing and examining elements such as its visual logo and corporate identity, its strapline, its communications strategy and various platforms, its audience and how they perceive it. The ultimate aim of this session is to distill a single expression of what the sonic branding needs to express.

Step Two: Experimentation.

With the evaluation complete and everyone agreed on the goal, I develop and record a number of directions. This can be thought of as the “rough sketch” stage. I will present 3-5 demos with a rationale of each of the ideas.

Step Three: Discussion.

Once the agency and client has listened and discussed the directions internally a second meeting is required to discuss the feedback. This sometimes results in a chosen sonic or helps at least to refine the sonic to a perfect match to the brand.

Step Four: Execution.

When the client has selected the direction, I take it to the next stage - a generic soundtrack. This will be the template or foundation, which all subsequent versions will be based on.

Step Five: Application.

With the generic soundtrack in place and approved, I move on to produce all the different applications and versions that may be required. This could range from a single sonic sign off, to an underscore for message on hold or even a full-scale orchestral score.